Great success in particular for the initiative that saw Tamara Lunger, one of the most famous Italian mountaineers, brand ambassador of the company, as protagonist, who made the many who have tried the thrill of climbing through a Treadwall, that is a mobile wall for the climb.
But not only that, the visitors tested the latest generation dynamic spinbikes with professional trainers, as well as having the opportunity to participate in specific athletic training workouts led by the South Tyrolean sports testimonial. And again, they were able to pose with an augmented reality game dedicated to sport.
The icing on the cake of this itinerary in the movement is the tasting of Fiorani tartare and in particular of Battuta di Fassone di Razza Piemontese, both in the classic version and in the special recipe conceived and presented during the event by Valeria Airoldi, a well-known expert blogger in the world of 360-degree wellbeing: healthy nutrition, training, beauty, travel and fit-style. The Fiorani ready to eat tartare has registered considerable public appreciation as it combines taste, balance and practicality. Lean and high in protein, they can be enjoyed anywhere with a few simple gestures, as Tamara Lunger did by taking them with her to the top of over 3,000 meters.

A completely positive balance, therefore, for this first experience at the Rimini event, as Valeria Fiorani underlines: “To Rimini Wellness Fiorani has brought her enthusiasm and desire to innovate. Our deep experience and knowledge of the meat sector has always been combined with the constant desire to make a difference and bring renewal in products, packaging, production processes, but above all in prospects. We want to give consumers quality, safety and high service value without ever forgetting taste. This fair was an excellent trend observatory, an opportunity to listen to the needs and expectations of consumers and confirmed that we are on the right path “.